vbid/9783110481266

$115.99

Author(s): Carolina Machado, J. Paulo Davim
Publisher: De Gruyter
ISBN: 9783110481167
Edition: 1st Edition

Category:

Description

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the “core” curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.Typham this is the title: Micro MBA Theory and Practice 1st Edition

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