vbid/9789819748723

Description

This is the first book that focusses the attention on applying asymmetric multidimensional scaling (MDS) and describes how to apply it in a practical manner.�The book provides the know-how for prominent methods of asymmetric MDS: analysis of asymmetric relationships and the efficient use of programs of�asymmetric MDS based on a distance model. These features will facilitate the work of researchers and enlighten students in disciplines such as statistics,�psychology, sociology, education, marketing science, medicine, education, and other fields. Support is provided for practitioners in these areas who are, for�instance, developing new products or services, investigating dominance relationships among brands or products, researching the use of antibiotics against�resistance bacteria, and developing items for tests. This informative book demonstrates the analyses of data from diverse areas to show how asymmetric�relationships are prevalent in real-world relationships and helps readers grasp the meanings and implications of those relationships. The results of the analyses�illustrate the importance of analyzing asymmetric relationships that cannot be perceived by analysis using traditional methods, which ignore asymmetry in the�data. �Typham this is the title: Applied Multidimensional Scaling of Asymmetric Relationships